Posts Tagged ‘Humus’

Branding Humus in Tel Aviv

September 16, 2011

Last Friday I had a craving for Humus. I decided to try Abu-Ahdm which is about 800 meters from my house. It is a Tel Aviv branch of the original location in Yasif village at the north of Israel.

Abu Adham Humus  Sign

Abu Adham Humus Sign

Something seemed strange , as all the signs were gone, but the place was still operating and serving Humus. I suspected they lost the franchise and walked away to Humus Badunas , which is a franchise of the original location next to Check Point original headquarters in Ramat Gan.

It is a nice example of the power of the Brand. Not all Humus is created equal, the owner has to wake up at 4AM to get things done properly. The Pita has to be soft and warm. A good franchise monitors its franchisees , to make sure they are not destroying the brand.

The Humus was quite nice, by the way and checking at the web it does seem I was right regarding Abu Adhm in Ibn Gvirol.

And here is an interesting post(Hebrew) about Humus and Social resistance.

An American-Israeli Sushi-Humus Grill-Bar

September 25, 2009

In my May post A Mexican, a Sicilian and a Greek Walk Into a Restaurant I discussed  how three different restaurants,in the same location, next to our start-up office, went out of business one after the other. Just after I posted it, a fourth restaurant opened in the same location with the brilliant name “Grey, an Israeli-American Bar- Diner”.

Guess what happened last week to the American-Israeli diner that served  sushi, Asian noodles, middle-eastern grilled meats, American burgers and breakfasts.

Restaurants,like start-ups, should  be very focused in their messaging and efforts. It is very hard to market excellence in five different areas.We had to decide whether  to deliver our cloud solution as a service (“Public Cloud”) or an on premise product (“Private Cloud”) . Both options were viable, and there were good arguments for each road. Despite the similarities and temptation it would have been a mistake to aim at both markets at very beginning.

Even “The Cheesecake factory” focuses on a single  item (with 40 variations 🙂 ) from its huge menu – when it comes to branding. Personally, this is also the only item I Like to eat there. And yes, I know the picture is from another Deli …

New York style Cheesecake with strawberries

New York style Cheesecake with strawberries

Comparing San Francisco, Tel Aviv, Humus and Maple

November 1, 2008
  • Google works better in San Francisco. All the newest services are available and it even seems that QA is done on local addresses, which sort of makes sense.
  • Buses are really nice and cheap for $1.5 , and you can use Google the calculate the best path. It even suggests the savings of public travel compared to private cars. Everyone is extra kind to people with special needs, which is something Tel Aviv should adopt.
Google Public Transit Map San  Francisco

Google Public Transit Map San Francisco

  • There are public cars that can be used on pay-per-use base.
  • There are NO women clothes at all in the big Diesel shop on Castro. In Tel Aviv it is quite the opposite.
  • The cashier in Safeway would not sell me wine without a passport proving I’m actually 35 years old. After spending two hours in the line it was quite annoying. They had an 88-cents-for-toilet-paper campaign that day…
  • Almost every restaurant has a big Sign that says “According to California law we must inform you this building contains hazardous materials that might cause cancer, birth defects etc” . What a great way to start a dinner. Why don’t they just shut them down , if it is really that dangerous ?
  • The Humus in Tel Aviv is much Better, and you can’t even compare the Pita
Humus in San Francisco

Humus in San Francisco

  • Pure Organic Maple syrup, on the other hand, is a great invention, almost as big as the French Toast Customized Challah
  • Pure Maple Syrup Image

    Pure Maple Syrup Image
  • Most SF restaurants serve dry, cold bread for starters (But not “Catch” in Castro). In Tel Aviv warm, freshly baked bread is the norm.
  • In Tel Aviv the becomes the lettuce becomes stale in four days. Through some secret kind of magic the lettuce stays fresh for a Month.
Fresh Crisp lettuce - For a Month !

Fresh Crisp lettuce - For a Month !

While Tel Aviv is Much more energetic, it is hard to argue that San Francisco is much prettier.

San Francisco in The Rain

San Francisco in The Rain