One of the hardest problems in product management is choosing the right defaults.
The cowards let the users see all the options and confuse them to death.
Iceberg has one of the best ice cream shops in Tel Aviv, and maybe in the world. Their Yogurt combination provides a wonderful mixture of honey, granola, slightly sour yogurt and fresh fruit in a very affordable price (22NIS).
I had the Yogurt deal( “Yogo”) In their original location on Ben Yehuda street on many occasions.
Yesterday I tried to get the same deal in their Ibn Gvirol franchise.
To my horror, the clerk asked me “what do you want in the yogurt?” and offered 20 different options – candies, walnuts, almonds, chocolate and so forth.
I do not know what I want. If I were to choose I would take all candies, and the result would be horrible.
Please make the right decision and mix for me. I can’t make such decisions on an empty stomach.