Enhance Your User Exprience – Visual Attention Service

3M Offers a great tool to find the best User Interface for your application. In less than five minute it analyzes the attention attractiveness of a web application.

The score indicates the probability that each area of interest would get attention in the first 3-5 seconds.

CloudShare ProPlus Screen Area Of Interest Visual Attention Service

Visual Attention Service - CloudShare ProPlus Screen Area Of Interest

Here is an Example of Original CloudShare ProPlus Screen.

CloudShare ProPlus Screen Original

CloudShare ProPlus Screen Original Screen

Heatmaps highlight areas of the image that are likely to get attention in the first 3-5 seconds.

See how the feedback button(lower right corner)  gets a lot of attention, but the Upgrade button (top right corner) does not.

CloudShare ProPlus Screen Heatmap Visual Attention Service

CloudShare ProPlus Screen Heatmap Visual Attention Service

And a similar discrete view.

CloudShare ProPlus Screen Regions Visual Attention Service

CloudShare ProPlus Screen Regions Visual Attention Service

To try if for your own application or design:

1. Take a screenshot of your application(full screen, high resolution).

2. Sign Up for 3M https://vas.3m.com/.  Activate by email.

3. Upload your screenshot. Select “Web Application” under Type.

4. Mark important functional areas that you want to compare(optional)

5. Press “Analyze”.

The results are fast and simple to understand and downloadable as PDF.

While attention studies have their limitations and cannot be used as the only usability parameter, they can be quite useful.

The service is not cheap ($12-$20 per picture), but you can try five pictures for free. Moreover, It can save hours of stupid arguments between product managers, developers, designers and even VP’s of Marketing.

p.s – it runs on Azure.

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One Response to “Enhance Your User Exprience – Visual Attention Service”

  1. feng-gui Says:

    Another attention analysis vendor is http://www.Feng-GUI.com
    Feng-GUI service uses software to analyze the images you upload and provide image owners with heat maps and attention analysis information.
    This testing tool is used by designers and web developers and to optimize the design and increase conversion rates.

    By paying for the service, you receive premium analysis, including customization options for the reports.

    http://www.feng-gui.com/faq.htm

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