We have been doing a lot of customer surveys lately and it is great product management tool.
I just filled a feedback survey from Best Western Coyote Point.
Since I stay at this hotel 30-40 days a year I thought I might be able to get my bagels back in breakfast🙂 by answering the survey.
One interesting thing about the survey is that it asks you to name the previous hotel chain that you stayed in. In my case it was Holiday Inn in New York.
Then they show a list of all the Holiday Inn’s in new york and ask for the specific one ! What a nice competitive database they must have.
The next step is a questionnaire about my experience with their competitor in which I stayed.
What a smart move !
It gives them great competitive data,at a very detailed resolution and extremely updated feedback.
It also provides a good scale to the grades I gave to Coyote Point Best Western.BTW, The Holiday Inn itself didn’t ask for my feedback.
Smart product management !