In my May post A Mexican, a Sicilian and a Greek Walk Into a Restaurant I discussed how three different restaurants,in the same location, next to our start-up office, went out of business one after the other. Just after I posted it, a fourth restaurant opened in the same location with the brilliant name “Grey, an Israeli-American Bar- Diner”.
Guess what happened last week to the American-Israeli diner that served sushi, Asian noodles, middle-eastern grilled meats, American burgers and breakfasts.
Restaurants,like start-ups, should be very focused in their messaging and efforts. It is very hard to market excellence in five different areas.We had to decide whether to deliver our cloud solution as a service (“Public Cloud”) or an on premise product (“Private Cloud”) . Both options were viable, and there were good arguments for each road. Despite the similarities and temptation it would have been a mistake to aim at both markets at very beginning.
Even “The Cheesecake factory” focuses on a single item (with 40 variations 🙂 ) from its huge menu – when it comes to branding. Personally, this is also the only item I Like to eat there. And yes, I know the picture is from another Deli …