On my very short daily drives to work I usually listen to the local 102fm radio station.
When I lived in the suburbs I used to read Haaretz daily news on the long way to work, but had to stop after I got a 500Nis fine for reading-while-driving. It seemed the cops were bothered that I did not install a head-up-display.
I recently noticed that some of the commercials are quite good. Most radio commercials used to be cheesy, low budget, explicit descriptions with horrible music rip-offs.
“Joe and Son Belgian Style Welding is the Best Belgian Welding in Israel. You will not be able to find a cheaper Belgian Welding firm in Israel”
In the last few weeks , I heard some really cool ones, which are fast, catchy and very cheap to make. My favourite is :
IMO, it is a great example of an effective ad . On 2004 I flew to London just to see Shane MacGowan leading the Pogues, before his drinking habits would send him to other side. I did the same with Pixies ,RHCP and the Water Boys, but will probably never get to see Nirvana in concert ( I’m Still waiting for The Smiths reunion ).
The spot is targeted to the relevant audience, it is very short, but the message gets through very sharply. It uses humor , but also touches a deeper notion and makes you remember the value proposition.
Since top performers rarely show up in Israel , coordinating the travel and ticket purchasing can be quite a hassle. This company identified the need and found an excellent way to distribute the message to the right audience.
Copyright – Top picture is taken from amazon through Adam Hersh Posters. Added a link so you can buy it, since I didn’t find copyright information. Assuming they are OK with it.