Five Best Songs for Pogo (Dancing)

POGO Dancing

In memory of many fun Friday nights in  ”Zman Amiti”.

• Should I Stay or Should I Go, The Clash
• Killing in The Name, Rage Against the Machine
• Papa Won’t Leave You Henry, Nick Cave
• Smells Like Teen Spirit, Nirvana
• Debaser, Pixies

From Wikipedia: The basic steps allow for a variety of interpretations, some of which might appear quite violent. Pogo dancers have their choice of:

• keeping their torsos rigid or thrashing them about;
• holding their arms stiffly at their sides or flailing them;
• keeping their legs together or kicking about;
• jumping straight up and down, jumping in any direction, or spinning in the air.

Occasionally, dancers collide, but this is not necessarily part of pogo dancing. An uninformed bystander might get the impression that the dancers are attacking one another. People sometimes get injured when pogoing, but, more often than not, pogoers who fall to the ground are helped up instead of getting trampled.

Dead on 27 – Marketing On The Local Radio

On my very short daily drives to work I usually listen to the local 102fm  radio station.

When I lived in the suburbs I used to read Haaretz daily news on the long way to work, but had to stop after I got a 500Nis fine for reading-while-driving. It seemed the cops were bothered that I did not install a head-up-display.

I recently noticed that some of the commercials are quite good. Most radio commercials used to be cheesy, low budget, explicit descriptions with horrible music rip-offs.

“Joe and Son Belgian Style Welding is the Best Belgian Welding in Israel. You will not be able to find a cheaper Belgian Welding firm in Israel”

In the last few weeks , I heard some really cool ones, which are fast, catchy and very cheap to make. My favourite is :

“Kurt Cobain, Jim Morrison, Jimmy Hendrix. There are some things that you have to see on time. TravelTours – we arrange trips to oversee concerts”

IMO, it is a great example of an effective ad . On 2004 I flew to London just to see Shane MacGowan leading the Pogues, before his drinking habits would send him to  other side. I did the same with Pixies ,RHCP and the Water Boys, but will probably never get to see Nirvana in concert ( I’m Still waiting for The Smiths reunion ).

The spot is targeted to the relevant audience, it is very short, but the message gets through very sharply. It uses humor , but also touches a deeper notion and makes you remember the value proposition.

Since top performers rarely show up in Israel , coordinating the travel and ticket purchasing can be quite a hassle. This company identified the need and found an excellent way to distribute the message to the right audience.

Copyright  – Top picture is taken from amazon through Adam Hersh Posters. Added a link so you can buy it, since I didn’t find copyright information. Assuming they are OK with it.