One of the hardest problems in product management is choosing the right defaults.
The cowards let the users see all the options and confuse them to death.
Yogurt from Iceberg Tel Aviv Without Proper Defaults
Iceberg has one of the best ice cream shops in Tel Aviv, and maybe in the world. Their Yogurt combination provides a wonderful mixture of honey, granola, slightly sour yogurt and fresh fruit in a very affordable price (22NIS).
I had the Yogurt deal( “Yogo”) In their original location on Ben Yehuda street on many occasions.
Yesterday I tried to get the same deal in their Ibn Gvirol franchise.
To my horror, the clerk asked me “what do you want in the yogurt?” and offered 20 different options – candies, walnuts, almonds, chocolate and so forth.
I do not know what I want. If I were to choose I would take all candies, and the result would be horrible.
Please make the right decision and mix for me. I can’t make such decisions on an empty stomach.
February 14, 2011 at 9:51 am |
Hi Ophir
We’re using polls in order to set the right default.
February 14, 2011 at 10:57 am |
Hi Ophir,
I totally agree with you. We should be responsible for what we do: no customization, no options, no setup and no so on. Either you like and buy or don’t like it, and we fail.
February 14, 2011 at 2:18 pm |
Oh my god, you stole my post!
Funny how people can be inspired by similar things…
February 14, 2011 at 2:26 pm |
LOL!
For ages I’ve claimed that restaurants should have a default dish for people that can’t or wont choose off of the menu.
For extra points, said dish should be called “The usual”, which allows even a new comer to the restaurant to say: “I’ll have the usual, please” and sound very sophisticated.
February 14, 2011 at 3:47 pm |
The French has it for a long time : “plat du jour menu”
. They know something about food. Since I barely got 60 in 8th grade French, it is my favorite dish in Paris.
February 14, 2011 at 2:37 pm |
I have a friend who had special bottles for indecisive people. One was labeled “doesn’t matter”, one was labeled “something cold”, and was was labeled “something diet”. They all contained water with pretty frightening food dyes. He used to show them to his guests whenever they asked for any of these things. The guests would jump up in horror and become more specific.
February 14, 2011 at 3:48 pm |
What a cool idea. I should get me some of these bottles too.
February 15, 2011 at 6:56 pm |
Great post.
You probably saw this one before, but this is too similar to ignore…
Both the concept and the examples.